Causal Impact + Google Analytics – Evaluating the Effect of COVID19 on Hospital Appointments
The CausalImpact R library measures the effects of an event on a response variable when establishing a traditional control group through a randomized trial is not a viable option. It does this by establishing a ‘synthetic control’ which serves as a baseline under which the actual data is compared.
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May 12, 2020
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| Google Analytics, Modeling, R