The question came up recently within the Digital Analytics Association member forum regarding whether one could interchange the Google Analytic’s “Unique Views” metric found when viewing a Content Group and the “Sessions” metric found when using Advanced Segments. They were asking because they had a preference for using Advanced Segments, but wanted to make sure they were comparing apples to apples. The question boiled down to this:
If I create a content group defined as “contains /blog/” and an advanced segment defined as “sessions that viewed pages which contain /blog/”, will the “Unique Views” metric for the content group be the same as the “Sessions” metric for the advanced segment?
The answer is yes. Let’s look into why.
When you create a content group and view the “All Pages” report with your content group selected, you’ll notice that the first 2 metrics displayed are “Pageviews” and “Unique Views”. Don’t be thrown off here. You may be familiar with “Pageviews”, but “Unique Views” is not “Unique Pageviews”. It’s a metric only available when viewing content groups.