Noise to Signal

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Mobile App & Live Streaming Analytics: A Case Study with Hope Channel International, Inc.


Over the last 3 years, Noise to Signal has had the pleasure of designing and implementing a robust analytics system for Hope Channel International, the media arm of the Seventh-Day Adventist Church. Hope Channel’s shows focus on faith, health, and community and reaches millions of viewers across dozens of countries in just as many languages. When I was introduced to Hope Channel in 2017, they didn’t have any hard data related to video performance or live-stream viewership. They were, in effect, flying blind as it related to scheduling and programming decisions. Today, they have near real-time access to granular data related to show performance and viewership trends.

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